There’s a series of questions, I will try to capture them all Rob, let me know if I miss some important points. I will actually start at the end and work backward. I do think that momentum plays a large role in this industry, and probably most industries these days. And so as I have said in the past many times there will be tipping points so I can't really predict when they will happen and exactly what they will be. But I can predict they will happen and have that impact. And so, we just need to press hard to get more demonstrations of value, and at some point it will kick in and then there will be a pile on.  In terms of getting the customers to production, it depends on the area that we are discussing and the purpose of elaborating the list of applications being proposed by prospective customers and channel partners is that we may even be surprised where that momentum emerges from. It could be in manufacturing for instance or in self compliance and not in the areas that we focus on in our discussions here in management or in the eyes of investors because all that stuff is beginning to plummet.  In terms of my ability to report on progress of individual customers, I had warned some of the colleagues and some investors as we entered this year that we have increasing complexity in sales and marketing and less personal involvement by me because of that, thus my ability to assess the nuances of how things are going becomes diminished as the scale grows. Well, the scale has grown very dramatically from the show. We have lots and lots of meetings with lots and lots of brands, retailers, and channel partners that are going on through our direct sales force and through our channel partners and through our website. And so, I only have a sense of the scale. It is really hard to assess how we are doing in each of those accounts except for the really more prominent ones that I do keep very close track of. So, all I can say with regard to the first few months of the year here in the first couple of months since our last call is that there is a dramatic increase in activity. And we are being sensible about application of our own resources but we are also enjoying the benefits of having leverage from our channel partners and we intend to continue to add channel partners which will increase further the amount of activity. And so the effectiveness of that increased activity is largely a function of our support of those sales interfaces and that is where we are focussing and where I am focussing is on making sure that we have good training and materials and technical support for those sales interfaces so that we can get to closure as quickly and as effectively as possible.